Home » Midas Articles » Cyrus Audio works with Midas Displays to develop an innovative ‘hidden until lit’ TFT display in its exciting new 40 series product

Cyrus Audio works with Midas Displays to develop an innovative ‘hidden until lit’ TFT display in its exciting new 40 series product

Cyrus Audio, the much-loved and renowned British audio brand has today announced the arrival of the 40 Series, a new beginning in the story of Cyrus Audio. Working with Midas Displays, the front panel features a beautiful edge to edge glass finish which hides a high-resolution TFT display, bringing full colour album art to all streaming fans.

Focussed around four core models, the 40 series provides the listener with a streamlined premium audio experience that will fit seamlessly into the home of today’s music lovers while offering an exceptional audio performance. Engineered from anodised aluminium and with all key components custom designed, the 40 series is proud to be made in Britain, the home of Cyrus. The all-new sleek design was crucial for this premium product, and the high-resolution TFT display certainly captures the eye of the user.

Cyrus also appreciate that customers may prefer their hi-fi to blend into the background, and sought the technical expertise of Midas Displays to support this requirement with a ‘hidden until lit’ TFT display.

Ryan Goodger, Sales Manager at Midas Displays, said: “It has been a privilege to work with Cyrus Audio in the development of their highly anticipated 40 series. Given Cyrus’ commitment to quality and excellence, it was a natural fit for Midas to provide two premium, high-resolution displays which are customised specifically for their needs.

“The displays feature custom cover glass with innovative ‘hidden until lit’ technology, and the collaboration between both Cyrus and Midas engineering teams was key to bringing these displays, and the final product, to life. The team at Midas are excited to have assisted Cyrus with the design of this impressive series of products and wish them all the success with the product launch.”

Nick Clarke, Managing Director at Cyrus Audio, said: “As part of this exciting new range for Cyrus, where literally every part of the product has been reassessed and redesigned, we knew that only the very best quality would be sufficient.

“It was crucial that we had a local partner to support us as driving high quality displays correctly requires extremely complex electronics and software, so we are delighted to have partnered with UK-based Midas Displays. Midas brought extensive custom display skills to the product in creating the ‘hidden until lit’ treatments that added the finishing touch to a key part of this new range.”

The Midas team are eagerly anticipating the successful launch of the 40 series and look forward to supporting Cyrus Audio on future product development.

Cyrus 40 AMP+PSU Stack Cyrus-Display

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